Pathway · Step up
Social Media & Digital Content Manager to Fan Engagement Manager
How to move from Social Media & Digital Content Manager to Fan Engagement Manager: what to learn, what to prove and what formal steps, if any, are needed.
Qualification check for Fan Engagement Manager
Helpful
A qualification can help, but experience and results decide this move. No required qualification. Experience in events, communications or customer service is valued.
2 to 4 yearstypical timeline
3new skills to build
1qualifications to consider
+24%mid-point UK pay change, illustrative
The move at a glance
Social Media & Digital Content Manager
Runs a club's or brand's social accounts and digital content.
Fan Engagement Manager
Builds supporter experiences, communities and loyalty programmes.
Skills and knowledge to build
Experience and routes that help
Qualifications to consider
Tools to learn
What the new role asks of you
- Plan events and supporter programmes
- Use data to understand supporter needs
- Work with supporter groups
Practical steps
- Ask for a small piece of the new role's work before you apply, for example one of the tasks above.
- Close the top gap first: Fan Engagement.
- Keep a record of two results that show you working at the next level.
- Talk to three people who do the job. Ask how they got in, and who they would recommend you speak to.