Fan Engagement Manager

What the role involves

• Plan events and supporter programmes
• Use data to understand supporter needs
• Work with supporter groups

Ways in, with or without formal qualifications

Experience, knowledge and interests count in football. These routes are what people in this role commonly point to.

• Network

  Supporters' trust and fan groups

  Fan-owned and fan-run groups give experience in governance, communications, events and campaigning, and visibility at the club.

• Experience

  Volunteer at a club

  Matchday volunteering, welfare, secretary, social media or committee roles at a local club. Clubs are short of people and give responsibility quickly.

• Experience

  Matchday and event work

  Stewarding, hospitality, ticketing and fan-zone work for clubs and stadiums. It is paid, flexible and puts you in the building.

Qualifications and licences

These can strengthen an application but are not a gate.

• Business & management

  Marketing & Digital Marketing Qualifications

  Qualifications in marketing, digital advertising, CRM and analytics. Useful for career changers, but portfolios and campaign results matter strongly.

• Degree

  Sport or Football Business Degree

  A degree in sport management, football business or sports business. It builds finance, marketing, law and management knowledge, plus placement opportunities. Helpful, rarely essential.

Skills and knowledge

• Fan Engagement
• Event Management
• Communication
• Data Protection & Privacy

Tools you may use

• Ticketing and CRM systems
• Social and video platforms

Where this role is found

• Top-flight clubs
• Lower-league & semi-professional clubs
• Women's professional football

Where this role leads

• Head of Commercial / Commercial Director

  Helpful

  Leads club revenue from sponsorship, ticketing, retail and brand.

Common stepping stones into this role

• Supporter Liaison Officer
• Social Media & Digital Content Manager

Pay and context by region

Illustrative estimates scaled from a UK baseline. Check local job adverts and union or association data.