Social Media & Digital Content Manager

What the role involves

• Plan and publish content daily and on match days
• Work with players and media teams
• Report on audience growth and engagement

Ways in, with or without formal qualifications

Experience, knowledge and interests count in football. These routes are what people in this role commonly point to.

• Self-built

  Run a football channel, newsletter or podcast

  Consistent public work, whether writing, video, audio or data, builds an audience and a portfolio at the same time.

• Experience

  Design, video or photography background

  Clubs, brands and agencies need people who can shoot, edit, design and tell stories, and often hire on portfolio.

• Experience

  Volunteer at a club

  Matchday volunteering, welfare, secretary, social media or committee roles at a local club. Clubs are short of people and give responsibility quickly.

Qualifications and licences

None of these is a barrier to entry, but each can help you learn, get noticed or move up later.

• Business & management

  Marketing & Digital Marketing Qualifications

  Qualifications in marketing, digital advertising, CRM and analytics. Useful for career changers, but portfolios and campaign results matter strongly.

• Degree

  Journalism Qualification (NCTJ, broadcast or degree)

  A recognised journalism qualification, valuable for newsroom jobs. Many creators and commentators succeed without one, but employers still look for ethics, law and reporting training.

Skills and knowledge

• Social Media & Content
• Video & Audio Production
• Brand & Marketing
• Communication

Tools you may use

• Social and video platforms
• Video, audio and design software

Where this role is found

• Top-flight clubs
• Lower-league & semi-professional clubs
• Brands, kit & equipment
• Media & broadcasting

Where this role leads

• Marketing Manager

  Helpful

  Plans campaigns and brand activity for a club or football business.

• Fan Engagement Manager

  Helpful

  Builds supporter experiences, communities and loyalty programmes.

Common stepping stones into this role

Usually an entry point reached directly through study, volunteering, playing or work experience. See the routes below.

Pay and context by region

Illustrative estimates scaled from a UK baseline. Check local job adverts and union or association data.