Hospitality & Ticket Sales Executive

What the role involves

• Contact corporate and individual customers
• Sell hospitality and season tickets
• Manage customer relationships

Ways in, with or without formal qualifications

Experience, knowledge and interests count in football. These routes are what people in this role commonly point to.

• Experience

  Sales or hospitality background

  Commercial, ticketing and hospitality teams recruit people who have already sold, served customers and hit targets.

• Experience

  Matchday and event work

  Stewarding, hospitality, ticketing and fan-zone work for clubs and stadiums. It is paid, flexible and puts you in the building.

Qualifications and licences

None of these is a barrier to entry, but each can help you learn, get noticed or move up later.

• Business & management

  Marketing & Digital Marketing Qualifications

  Qualifications in marketing, digital advertising, CRM and analytics. Useful for career changers, but portfolios and campaign results matter strongly.

Skills and knowledge

• Commercial Sales
• Communication
• Ticketing & Membership Operations
• Resilience & Adaptability

Tools you may use

• Ticketing and CRM systems

Where this role is found

• Top-flight clubs
• Lower-league & semi-professional clubs
• Stadiums, venues & events

Where this role leads

• Sponsorship Sales Executive

  Helpful

  Sells sponsorship and partnership packages to brands.

• Ticketing Manager

  Helpful

  Runs ticket sales, pricing, allocations and customer service.

Common stepping stones into this role

• Commercial Assistant

Pay and context by region

Illustrative estimates scaled from a UK baseline. Check local job adverts and union or association data.