Commercial Assistant

What the role involves

• Support sales, events and partner reporting
• Maintain CRM records
• Prepare proposals and presentations

Ways in, with or without formal qualifications

Experience, knowledge and interests count in football. These routes are what people in this role commonly point to.

• Experience

  Work experience and internships

  Placements at clubs, associations, agencies and sports businesses. Often unpaid or low-paid, but the strongest way to get a first contact.

• Experience

  Sales or hospitality background

  Commercial, ticketing and hospitality teams recruit people who have already sold, served customers and hit targets.

• Experience

  Matchday and event work

  Stewarding, hospitality, ticketing and fan-zone work for clubs and stadiums. It is paid, flexible and puts you in the building.

Qualifications and licences

These can strengthen an application but are not a gate.

• Degree

  Degree in Any Subject

  Many football employers ask for a degree in any subject as a screening requirement for graduate-level jobs. The subject matters less than evidence of skills and football involvement.

• Business & management

  Marketing & Digital Marketing Qualifications

  Qualifications in marketing, digital advertising, CRM and analytics. Useful for career changers, but portfolios and campaign results matter strongly.

Skills and knowledge

• Communication
• Commercial Sales
• Brand & Marketing
• Time Management

Tools you may use

• Ticketing and CRM systems
• Spreadsheets

Where this role is found

• Top-flight clubs
• Lower-league & semi-professional clubs
• Brands, kit & equipment

Where this role leads

• Sponsorship Sales Executive

  Helpful

  Sells sponsorship and partnership packages to brands.

• Marketing Manager

  Helpful

  Plans campaigns and brand activity for a club or football business.

• Hospitality & Ticket Sales Executive

  Not needed

  Sells match-day hospitality, memberships and packages.

Common stepping stones into this role

Usually an entry point reached directly through study, volunteering, playing or work experience. See the routes below.

Pay and context by region

Illustrative estimates scaled from a UK baseline. Check local job adverts and union or association data.