Pathway · Step up
Social Media & Digital Content Manager to Marketing Manager
How to move from Social Media & Digital Content Manager to Marketing Manager: what to learn, what to prove and what formal steps, if any, are needed.
Qualification check for Marketing Manager
Helpful
A qualification can help, but experience and results decide this move. A relevant degree or marketing qualification helps screening, but results and portfolio matter.
2 to 4 yearstypical timeline
1new skills to build
1qualifications to consider
+30%mid-point UK pay change, illustrative
The move at a glance
Social Media & Digital Content Manager
Runs a club's or brand's social accounts and digital content.
Marketing Manager
Plans campaigns and brand activity for a club or football business.
Skills and knowledge to build
Experience and routes that help
Qualifications to consider
Tools to learn
What the new role asks of you
- Plan campaigns across channels
- Manage agencies and budgets
- Report on audience and revenue results
Practical steps
- Ask for a small piece of the new role's work before you apply, for example one of the tasks above.
- Close the top gap first: Project Management.
- Keep a record of two results that show you working at the next level.
- Talk to three people who do the job. Ask how they got in, and who they would recommend you speak to.