Pathway · Step up
Image Rights & Brand Manager to Senior Agent / Head of Representation
How to move from Image Rights & Brand Manager to Senior Agent / Head of Representation: what to learn, what to prove and what formal steps, if any, are needed.
Qualification check for Senior Agent / Head of Representation
Required
This move needs the right qualification, licence or registration for the new role. Licence requirements continue to apply. Reputation and client results matter even more at this level.
2 to 4 yearstypical timeline
2new skills to build
3qualifications to consider
+2086%mid-point UK pay change, illustrative
The move at a glance
Image Rights & Brand Manager
Manages a player's commercial deals, brand and image rights.
Senior Agent / Head of Representation
Leads a stable of clients and agents.
Skills and knowledge to build
Experience and routes that help
Qualifications to consider
Tools to learn
What the new role asks of you
- Manage a portfolio of high-value clients
- Lead junior agents and scouts
- Maintain relationships with top clubs and brands
Practical steps
- Ask for a small piece of the new role's work before you apply, for example one of the tasks above.
- Close the top gap first: Leadership.
- Keep a record of two results that show you working at the next level.
- Talk to three people who do the job. Ask how they got in, and who they would recommend you speak to.