Pathway · Step up
Commercial Assistant to Marketing Manager
How to move from Commercial Assistant to Marketing Manager: what to learn, what to prove and what formal steps, if any, are needed.
Qualification check for Marketing Manager
Helpful
A qualification can help, but experience and results decide this move. A relevant degree or marketing qualification helps screening, but results and portfolio matter.
4 to 7 yearstypical timeline
2new skills to build
1qualifications to consider
+133%mid-point UK pay change, illustrative
The move at a glance
Commercial Assistant
Supports sponsorship, retail and marketing teams.
Marketing Manager
Plans campaigns and brand activity for a club or football business.
Skills and knowledge to build
Experience and routes that help
Qualifications to consider
Tools to learn
What the new role asks of you
- Plan campaigns across channels
- Manage agencies and budgets
- Report on audience and revenue results
Practical steps
- Ask for a small piece of the new role's work before you apply, for example one of the tasks above.
- Close the top gap first: Social Media & Content.
- Keep a record of two results that show you working at the next level.
- Talk to three people who do the job. Ask how they got in, and who they would recommend you speak to.