Pathway · Step up
Agency Assistant / Intern to Image Rights & Brand Manager
How to move from Agency Assistant / Intern to Image Rights & Brand Manager: what to learn, what to prove and what formal steps, if any, are needed.
Qualification check for Image Rights & Brand Manager
Helpful
A qualification can help, but experience and results decide this move. Not regulated in the same way as agents. Commercial experience and contract understanding are what employers look for.
4 to 7 yearstypical timeline
4new skills to build
2qualifications to consider
+483%mid-point UK pay change, illustrative
The move at a glance
Agency Assistant / Intern
Supports agents with research, admin, video and relationships.
Image Rights & Brand Manager
Manages a player's commercial deals, brand and image rights.
Skills and knowledge to build
Experience and routes that help
Qualifications to consider
Tools to learn
What the new role asks of you
- Negotiate sponsorships and appearances
- Plan a personal brand and content calendar
- Coordinate with legal and tax advisers
Practical steps
- Ask for a small piece of the new role's work before you apply, for example one of the tasks above.
- Close the top gap first: Commercial Sales.
- Keep a record of two results that show you working at the next level.
- Talk to three people who do the job. Ask how they got in, and who they would recommend you speak to.