Ticketing Manager

What the role involves

• Plan ticket pricing and allocations
• Manage ticketing systems and sales campaigns
• Resolve supporter issues

Ways in, with or without formal qualifications

Experience, knowledge and interests count in football. These routes are what people in this role commonly point to.

• Experience

  Matchday and event work

  Stewarding, hospitality, ticketing and fan-zone work for clubs and stadiums. It is paid, flexible and puts you in the building.

• Experience

  Sales or hospitality background

  Commercial, ticketing and hospitality teams recruit people who have already sold, served customers and hit targets.

Qualifications and licences

These can strengthen an application but are not a gate.

• Business & management

  Marketing & Digital Marketing Qualifications

  Qualifications in marketing, digital advertising, CRM and analytics. Useful for career changers, but portfolios and campaign results matter strongly.

• Degree

  Sport or Football Business Degree

  A degree in sport management, football business or sports business. It builds finance, marketing, law and management knowledge, plus placement opportunities. Helpful, rarely essential.

Skills and knowledge

• Ticketing & Membership Operations
• Commercial Sales
• Data Protection & Privacy
• Communication

Tools you may use

• Ticketing and CRM systems
• Spreadsheets

Where this role is found

• Top-flight clubs
• Lower-league & semi-professional clubs
• Stadiums, venues & events

Where this role leads

• Head of Commercial / Commercial Director

  Helpful

  Leads club revenue from sponsorship, ticketing, retail and brand.

• Stadium Operations Manager

  Helpful

  Runs the stadium, match-day operations and events.

Common stepping stones into this role

• Hospitality & Ticket Sales Executive

Pay and context by region

Illustrative estimates scaled from a UK baseline. Check local job adverts and union or association data.