Business, Enterprise & Football Tech · Established
Football Tech Product Manager
Guides the development of football software and data products.
Do you need a qualification?
Strongly preferred Most employers expect a qualification.
Employers look for product or technology experience first, then football knowledge.
Salary plus equity.
What the role involves
- Gather needs from clubs and users
- Prioritise features and manage the roadmap
- Work with engineers, designers and analysts
Ways in, with or without formal qualifications
Experience, knowledge and interests count in football. These routes are what people in this role commonly point to.
Experience
Software, data or product background
Football tech companies and clubs hire developers, data engineers and product managers who then learn the game.
Experience
Career change from law, finance, tech or marketing
Clubs and governing bodies hire professionals from other industries into legal, finance, data, marketing and operations roles.
Self-built
Build a public football data portfolio
Use open and public football data to produce analysis, models and visualisations that you can show. A well-explained project proves skill without any certificate.
Qualifications and licences
Employers commonly ask for one or more of these.
Short course
Data & Analytics Courses (SQL, Python, Machine Learning)
Short courses and certificates in data skills. Their value comes from the projects you complete with them, especially football-based projects.
Degree
Degree in Any Subject
Many football employers ask for a degree in any subject as a screening requirement for graduate-level jobs. The subject matters less than evidence of skills and football involvement.
Skills and knowledge
Tools you may use
Where this role is found
Where this role leads
Football Tech Founder
Not needed
Builds a product or company for football, such as analytics, video, fan or scouting tech.
Common stepping stones into this role
Pay and context by region
Illustrative estimates scaled from a UK baseline. Check local job adverts and union or association data.
| Region | Indicative pay | Football structure |
|---|---|---|
| United Kingdom | £45K to £110K GBP | Premier League, EFL Championship, League One and League Two, then the National League system and a deep grassroots pyramid. |
| Spain | €42K to €98K EUR | LaLiga EA Sports and LaLiga Hypermotion, then Primera Federación and regional leagues. |
| Germany | €53K to €120K EUR | Bundesliga, 2. |
| Italy | €42K to €98K EUR | Serie A, Serie B, Serie C and the Serie D amateur tier. |
| France | €45K to €100K EUR | Ligue 1, Ligue 2, National and regional leagues, with a highly developed training-centre system. |
| United States & Canada | $73K to $170K USD | MLS, NWSL and USL pro tiers, a pay-to-play youth model, and a large college (NCAA, NAIA, USports) football system that doubles as a career route. |
| Brazil | R$110K to R$260K BRL | Série A to D, state championships and an intense youth system that sells many players abroad. |
| Saudi Arabia & the Gulf | SAR 240K to SAR 570K SAR | Professional leagues backed by major state investment, with fast-growing academies and a strong demand for international staff. |
| India | ₹1.2M to ₹2.9M INR | The Indian Super League and I-League sit above state leagues. |
| Nigeria & West Africa | ₦18M to ₦42M NGN | Domestic leagues feed a strong export route to European clubs, with many private academies and scouting networks. |